Amit Gupta
Author

Amit Gupta

Local SEO, GMBSoftware · 12+ years experience

Amit Gupta works on local search at GMBSoftware, the platform behind the 42 tools on this site. He writes the comparisons and the how to guides here. Pricing quoted about other products is checked against each vendor's own published pages before it goes out, and the date it was checked is printed at the top of every comparison. If a figure here is wrong, email support@gmbsoftware.co and it gets corrected.

129 articles Website

Latest articles

Google Business Profile

How to Merge Duplicate Google Business Profiles

There is no merge button in Google Business Profile. When two listings exist for the same business, you have three real options:…

September 2, 2026
Google Business Profile

How to Claim a Google Business Profile That Already Exists

Search your studio’s name on Google Maps and there it is: your address, a photo of your front window that a customer…

September 2, 2026
Google Business Profile

Google Business Profile Cost: What’s Free and What Isn’t

A Google Business Profile costs nothing. Creating it, claiming it, verifying it, adding photos, listing services, publishing posts, answering reviews, reading the…

September 2, 2026
Google Business Profile

Google Business Profile Suspended? How to Get Reinstated

When Google suspends a Business Profile, the listing vanishes from Google Maps and Search. Customers find competitors where your pin used to…

September 2, 2026
Reviews and Reputation

Google Maps Reviews: How They Work and How to Get More

Google Maps reviews are the star ratings, written comments, photos and owner replies attached to a Google Business Profile. They show up…

September 2, 2026
Local SEO Strategy

How to Improve Local SEO Rankings Beyond the Map Pack

Improving local SEO rankings means improving two different lists, and they respond to different work. The map pack, those three businesses under…

September 2, 2026
Google Business Profile

How to Optimize Your Google Business Profile, Field by Field

Optimizing a Google Business Profile comes down to two jobs: fill every field with specific, true information, then keep the profile from…

September 2, 2026
Google Business Profile

How to Change Your Business Address on Google Maps

You change your business address on Google Maps by editing your Google Business Profile, not the map itself. Sign in with the…

September 2, 2026
Google Business Profile

How to Create a Google Business Profile From Scratch

Creating a Google Business Profile takes about 15 minutes. You sign in with a Google account your business controls, open the Business…

September 2, 2026
Local SEO Strategy

How to Rank Higher on Google Maps: The Ordered Playbook

Ranking higher on Google Maps is a short list of jobs done in the right order. Set the most specific primary category…

September 2, 2026