Amit Gupta
Author

Amit Gupta

Local SEO, GMBSoftware · 12+ years experience

Amit Gupta works on local search at GMBSoftware, the platform behind the 42 tools on this site. He writes the comparisons and the how to guides here. Pricing quoted about other products is checked against each vendor's own published pages before it goes out, and the date it was checked is printed at the top of every comparison. If a figure here is wrong, email support@gmbsoftware.co and it gets corrected.

129 articles Website

Latest articles

Agency and Reporting

What Belongs in a Monthly Local SEO Client Report

A monthly local SEO client report needs five things, in this order. Did map visibility move, and where. What the Google Business…

September 2, 2026
Agency and Reporting

How to Track Google Maps Rankings for Clients

Tracking Google Maps rankings for a client is mostly decided in the first week, before a single scan runs. Four choices set…

September 2, 2026
Local SEO Strategy

Local SEO Content Strategy: Pages Before Blog Posts

Most advice on local content strategy opens with a blogging calendar. That is the back of the site. The pages that bring…

September 2, 2026
Local SEO Strategy

Is SEO Dead in 2026? An Honest Answer for Local Business

No. SEO is not dead. But something did die, and refusing to name it is how a lot of retainers keep getting…

September 2, 2026
Local SEO Strategy

Benefits of Local SEO: What Your Money Actually Buys

Local SEO puts you in front of people already looking for what you sell, inside the few blocks or few miles where…

September 2, 2026
Local SEO Strategy

How to Run a Free Local SEO Audit in One Afternoon

You can find out why your business is invisible on Google Maps without paying anyone. Nearly everything an agency checks in a…

September 2, 2026
Local SEO Strategy

Local Citations and NAP Consistency: What Actually Matters

A local citation is any spot on the web where your name, street address and phone number turn up, together or in…

September 2, 2026
Local SEO Strategy

Free Local Citation Checklist: One NAP Record, Four Tiers

A local citation is any page on the web that shows your business name, address and phone number together. Your Google Business…

September 2, 2026
Reviews and Reputation

How to Reply to Google Reviews Without Getting Rejected

Anyone who manages the profile can reply to a Google review in about 2 minutes: open your Business Profile in Search or…

September 2, 2026
Reviews and Reputation

How to Remove a Google Review (and When You Actually Can)

You can remove a Google review in exactly one situation: when it breaks one of Google’s content policies. That is the whole…

September 2, 2026